Marriott Hotels collaborates with PepsiCo Lifewtr AR-enabled bottles for a virtual art activation that allows guests to customize their digital hotel rooms, choose from a mobile gallery, and even create their own art.
Marriott Hotelsestablished a partnership with Pepsi LIFEWTR, including select hotels around the United States, to provide an interactive and immersive experience for its guests.
The LIFEWTR bottles will be available in rooms where Marriott guests have booked. On each LIFEWTR bottle, there is a special bottle label that guests need to scan using Facebook's in-app camera feature. Next, an AR (augmented reality) component allows guests to virtually personalize their rooms with their mobile devices.
Marriott Hotels Vice President Global Brand Management Matthew CarrollIn a statement he made; Için We are always looking for ways to impress and inspire our guests with innovative travel offerings for our rooms, from the thoughtful design to the enriching experiences we have created with our partners such as LIFEWTR. “
LIFEWTR has partnered with more than a dozen artists to provide artwork on the application to select and place guests on one of the virtual walls. Guests will also have the option to color their visuals to create their own works of art. They can also share their new and customized decors through the app or through other social media platforms.
This partnership is in New York Westfield World Trade Centerin an event at Oculus. LIFEWT is It was also presented at Miami Art Week, December 6-9, to demonstrate the unique and immersive features of the product and its harmony in the art world.
With this activation Marriott Hotelshopes that this interactive component in the guest rooms will enhance the overall travel experience while creating unforgettable and shared moments in the comfort of hotel rooms.